As a content marketer, I help clients generate leads, cultivate relationships with their customers and establish credibility as a source for information through developing valuable content (including articles and web copy).
Skills
- Landing pages
- Newsletters
- Case studies
- Articles/blogs
- Infographics
- Webinar decks
- SEO
- Inbound marketing
- Basic HTML
B2B Publications
Below are some samples of my work for various clients:
Yellow Pages Learning Centre (where I produced 40+ pieces of content)
- 4 Myths About Facebook
- Avoid Black Hat SEO So Your Site Doesn’t Drop from Google’s Results Page
- Understanding Your Target Audience
- What Is Inbound Marketing?
- Infographic: 5 Ways Small Businesses Can Lure Customers with Pokémon Go
- The Keyword Planner Worksheet (free download)
- Holiday marketing planning checklist
- Webinar: How Online Listings Can Help Boost Your SEO and Reach More Customers (slide decks and speaker notes)
Moneris
Facebook for Business
Website projects
- Updated all slide photos and product photos using Photoshop
- Added SEO friendly keywords and product descriptions (achieved a 100% SEO score)
- Optimized content on website for buyer’s journey by employing digital marketing best practices
Certifications
- Google Analytics
- Digital Marketing Management: University of Toronto
- Content Marketing Certified
- Hubspot Inbound Certified
Find me on LinkedIn
